Answer-first guides on GEO, SEO and shipping fast products.
JSON-LD types like Organization, Article, FAQPage, BreadcrumbList and Service give AI assistants explicit, machine-readable facts (who, what, when, Q&A pairs) that are easier to extract and quote than prose alone, especially when paired with clear on-page answers.
Next.js SEO in the App Router centers on generateMetadata for titles/descriptions, canonical tags to avoid duplicate content, sitemap.ts and robots.ts for crawlability, JSON-LD for structured data, and choosing SSG/SSR so crawlers see fully rendered HTML.
GEO (Generative Engine Optimization) is optimizing your content so AI assistants like ChatGPT, Claude, Perplexity and Google's AI overviews retrieve and cite it. Unlike SEO, which optimizes for ranked links, GEO optimizes for being quoted inside a generated answer.